✦ The P.I.M.P. Protocol · Pro Discovery Intake

28 Questions.
One Complete Blueprint.

This is the full discovery intake for a P.I.M.P. Protocol build. It maps to all 7 modules — brand identity, founder story, offer clarity, customer journey, lead capture, content, and growth integrations.

Estimated time: 15–20 minutes. Your answers become the brief your build team works from.

Module 1
The Welcome
Brand identity & first impression
Module 2
The Origin
Founder story & credibility
Module 3
The Narrative
Offer clarity & positioning
Module 4
The Journey
Customer experience & funnel
Module 5
The Host
Lead capture & conversion
Module 6
The Table
Content & social proof
Module 7
The Invitation
Growth, integrations & scale